How to Build Email Lists - Advantages of Having Multiple Email Lists

The easiest way to keep in touch with your prospects is by email. If you can have them voluntarily give you their email in exchange for something they want (usually information), you have their permission to contact them as often as you have something useful to say to them.

If your prospect opens their email and find yet another sales pith from you, unless sales pitches are what they want they will delete it and ignore you from there on in. But if they get an email from you with something that is helpful and informative to them, information that makes feel that they have learned something from you, then you become the expert in their eyes- you will become someone they want to be connected and associate with. You become valuable to them and when the time is right they will hunt you down and want to work with you.

You can include sales pitches and such if you like, but do not make that your main focus. This is why you have to run everyone through your e-mail list first thing - if at any point you loose contact with someone, do not try and keep track of them or call them up to see what happened. Simply continue to send informative emails through email list and let them contact you when they are ready.

Because these emails, in addition to establishing enterprise, also serve as little reminders that the ball is in their court. If and when they get serious about doing something, you will hear back from them and you will pick up where you left off.

The reasons for doing this are:
1. When your visitors "opt-in" to your e-mail list they are asking you to send some things to them. They want to hear from you!
2. People have come to expect that your email will contain some sort of "sales" section or offering, so (to a certain extent) selling things to them by email is not considered as instructive as it may have been in the past.
3. For most people email is a habit -they check several times a day which means that your email is usually getting seen.

As a marketer your email lists are your biggest asset. I say "lists" because most business owners have multiple emails lists that they use to keep in touch with many different groups of people. One list might contain your current customers who have bought something from you. Another might be potential customers who are just researching. Another might be industry contacts you have, or your employees, or business associates. These are all people who read and follow what you say. Email is a way to keep in contact with hundreds of thousands of people at very little costs, and knowing how to best build you email lists is worth a fortune.

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Internet Marketing Advice - Prospect Relationship Management

Here's how thing generally work: for most action that we as human beings take, we generally go through a research phrase (where we think about and study up on things) and the we go through the action phase (where we actually do the things we were thinking of doing).

Let's take as an example a person who is looking for a camera to buy online. This is important: a person who is looking to buy a camera right now will use different in a search engine that someone who is looking for information on buying a camera.

A prospect looking to buy a camera today will use phrases like "best price on Super Camera" or use other wording that indicates they have made their choice and they are just looking the best place to purchase.

What kind of phrases would people use when they are ready to buy what you offer? You can find a lot of leads by marketing to those phrases. This is good thing, because we like a lot of leads and these people are motivated to take action. If you can be there to give them a little bit of a better reason to purchase from you than the competition then you are in.

The down side is there's usually a lot of competition in the "action phase". Since "best price on Super Camera" is where the action is, that means that the cost per click is usually higher and chances are that you are one of the 10 web site the person has visited in the last 24 hours. The heaviest competition is found where the prospect's motivation to act is the greatest.

On the flip side, someone who does not need to act immediately will search different keyword. During the "research phase" people are not ready to make a decision and they use different keywords they do their research.

If you attract people during their research phase, the down side is you're unlikely to make a customer out of them quickly. They are looking for information right now.

The up side is that there is very little competition for leads this early in the game, the cost per click much lower, and you have a chance to become a mentor and adviser to these people.

Being a mentor to your prospects, as opposed to a salesman? The "action phase" is where the salesmen play. The "research phase" is where the mentor live.

The nice thing is that there are research phases and action phases for all sorts of situations, and you do not have to choose one or the other. It is actually easier to start in the action phases where people are more motivated to work with you (even through there is a lot of more competition).

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How To Create Your Website – Set, Test and Launch

Once you’ve got an idea of what pages and information your web site will have on it, the next step is building that web site.

Let’s start with the basics of choosing a good domain name ( a domain name in the name of your website: www Your Site Name com). Your domain name, while it is an important part of your marketing strategy, is not a big deal at this stage in the game. You can always change it if need be (and once you learn more about internet marketing you very well may want to change it). It’s more important that you make progress than that everything is perfect right now.

With a domain name in mind, the next step is to purchase that domain name and set up your website. You will be able to find many host providers which will make this step easy.

Site Testing
Once you have got a website online, the first thing you want to do is test it out a bit. There is no ideal time line for creating your website and getting it to the point where you’re ready to advertise it to the public. The faster the better, or course, but if you have not launched a web site before then be sure to give a little bit more time to do that.

Just work on creating your website one step at a time, do not be in a rush. Remember: you are creating the foundation for something that will give you tremendous benefits, now and for the rest of life. It is well worth all the effort you can put into it.

Launching Your Website
Once you have got your website up, everything is in place, and you have passed it by a number of other people to make sure it is working correctly and conveys the right message, it is time to unleash it on your unsuspecting target market.

Unless you already have a loyal following, your new website likely will not open with a bang. This is perfectly fine. Most of websites have been launched under the radar and slowly picked up steam as it uses the marketing strategies.

The fact you likely do not have many people visiting your website yet, so the next step is to get some traffic. There are many ways to get yourself out there and in front of the people you want to market to. There are thousands, if not hundreds of thousands, of people who need what you offer and they are looking for in right now. You just need to know where they are looking and how to stand out from the crow.

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How To Start Building Your Website

The first step of any unusual adventure starts with correct planning. There are some main things you have to start with, but do not worry: everything you do can be easily re-done if you did not do it very well the first time. Keep attention because start building your website is very important!

Let’s start with the simple questions to ask before you start building and marketing your website. Remember, you can build a web site for any number of purposes and you can certainly build more than one. Start with these questions any time you’re contemplating putting a web page together.

What is the purpose and/or desired outcome of the web site?

• What will your visitors be looking for?
• What pages will be on the site?
• What pages will be on the site?
• What are some of the major features it will have?

Here are some possible answers to those questions (just to give you some example):

What is the purpose and/or desired outcome of the web site?

• - educate visitors on products and services
• - sell products on the site
• - encourage visitors to contact the company via phone or email
• - handle customers questions and troubleshoot problems

What pages will be on the site?

• - home page
• - company news page
• - contact page
• - tutorials on product use
• - FAQ

What are some of the major features it will have?

• - email list form to send specials and info to customers
• - company blog
• - database of customers and orders

While you are still in the planning stage, there are a couple of major problems I typically see with new website, that are easily corrected. Do not let this happen to you.

For example, you would think that you’d want to be really accessible to someone who visits your web site so they can contact you any way they want to whenever they want to, but that’s not the case. Just ask any website owner who has supplier a phone number, email address, fill-out-form, online chat, and physical address to all their prospects and you’ll find that not only is it easy to lose track of people and have them fall through the cracks, but it just ends up causing people to become indecisive on how to proceed.

Planning before building your website it is very important. I’ve ripped a lot of my hair out because I did not properly plan a website before I started building it. Most people do not know that this is why I keep my hair really short now (so I can not get a grip on it).


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